Exhibition News
Five days in Bangkok, an award-winning product on showcase, and a new flexible-packaging launch — Countree Food's most active THAIFEX to date.
May 2026 · Bangkok, Thailand · Countree Food
Countree Food has concluded its participation at THAIFEX – Anuga Asia 2026, held at IMPACT Muang Thong Thani in Bangkok from 26 to 30 May. Over five days at Booth 2-CC29, the team welcomed buyers from across four continents — from major retailers and importers to regional distributors and convenience-store chains.
Conversations at the booth covered the full range of Countree Food's portfolio: canned fruit and vegetables, the jelly line, and a new flexible-packaging collection launched for the first time at the show.
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Ahead of the show, Countree Food's Mixed Fruits Puree Jelly — Guava, Passionfruit & Hibiscus Collagen — was selected by Koelnmesse for the THAIFEX – Anuga Asia 2026 New-to-Market Street Showcase. This curated lineup features new product launches from exhibitors across the show, with selected products on display at IMPACT Forum Hall 4 for the duration of the event.
Being chosen for the Showcase placed Countree Food among a select group of exhibitors recognized for bringing genuinely new products to the Asian market — and brought the collagen fruit purée pouch to a wider audience beyond the main show floor.
What stood out this year wasn't any single product — it was the breadth of the audience THAIFEX brings together. We're grateful to every buyer who took the time to stop by, taste, and talk.
THAIFEX also marked the public debut of Peach Pocket — a single-serve pouch containing one whole peach half, ready to eat straight from the bag. Developed as part of Countree Food's flexible-packaging line, Peach Pocket contains no artificial colors, flavors, or preservatives, and is naturally rich in Vitamin C.
The product was presented to buyers at the booth throughout the five days, alongside the full canned fruit and vegetable range and the broader jelly portfolio.
On Day 2 of the show, Countree Food was among a small group of Chinese exhibitors invited by Koelnmesse for an on-camera interview — invited to share their experience entering and growing in the Southeast Asian market. The session reflected the team's perspective on international expansion and the role that shows like THAIFEX play in building long-term market presence.
For inquiries about any products shown at THAIFEX – Anuga Asia 2026, or to request samples, please contact your Countree Food representative or reach us through our website.
About THAIFEX – Anuga Asia THAIFEX – Anuga Asia is one of Asia's largest food and beverage trade fairs, held annually at IMPACT Muang Thong Thani in Bangkok. Organized by Koelnmesse and the Thai Department of International Trade Promotion, the show brings together buyers, brands, and manufacturers from across the globe. | About Countree Food With over 20 years of experience in canned fruit and vegetables manufacturing, Countree Food has built a production and supply chain operation designed for long-term international partnerships — focused on food safety, manufacturing transparency, and scalable production capacity. |
THAIFEX 2026 Anuga Asia Peach Pocket Mixed Fruits Puree Jelly New Product Launch Southeast Asia Food Exhibition
