In today's volatile global supply chain environment, the ability to respond quickly to market disruptions can make the difference between empty shelves and satisfied customers. Countree Food's 2023 partnership with Australian retail giant Coles demonstrates how production capacity, logistics expertise, and category leadership combine to deliver exceptional supply chain resilience.
Partnership Spotlight: Meeting Coles' Emergency Beetroot Needs
When severe weather conditions disrupted Australia's domestic beetroot production in 2023, leading supermarket chain Coles faced a potential market shortage with significant implications for customer satisfaction and category management. The retailer needed a reliable supply partner capable of rapidly filling the gap with quality products.
Coles selected Countree Food's branded canned sliced beetroot and canned diced beetroot products to quickly address the market shortage. Targeting the 2023 beet crop season, Countree Food successfully mobilized resources to ensure timely delivery despite the unplanned, urgent the request.
48hrs
Rapid Response Time
100%
Order Fulfillment
#1
China's Beetroot Exporter
Rapid Response Capabilities
The partnership demonstrated Countree Food's exceptional agility through compressed timelines for label design,sample approval, and other typically time-consuming preparatory processes. This rapid response capability proved crucial in minimizing Coles' supply disruption during a critical market period.
Robust Production Capacity
As a testament to Countree Food's manufacturing strength, the company's factory capacity accommodated Coles' substantial volume requirements—equivalent to their typical annual purchase volume—despite the absence of advance planning. This production resilience represents a core competitive advantage for Countree Food as a canned beets producer.
Logistics Coordination Excellence
Countree Food's supply chain management team worked closely with Coles to implement flexible shipping schedules that aligned with the retailer's inventory positions, demonstrating the operational agility that distinguishes market-leading suppliers in emergency situations.
Market Leadership Position
As China's No.1 canned beetroot exporter, Countree Food brings category-specific expertise and scale that prove invaluable during supply emergencies. The company's established export channels and logistics partnerships further enhanced response capacity during this critical market challenge.
Comprehensive Beetroot Product Range
The partnership with Coles leverages Countree Food's complete beetroot product portfolio, including:
Metal Can Packaging:
Canned sliced beetroot for traditional applications
Canned diced beetroot (diced beets) for salad bars and food preparation
Canned whole beets (whole canned beets) for specialty applications
Glass Jar Packaging:
Canned beetroot in jar for premium presentation
This diverse product range provided Coles with multiple options to address different consumer needs during the market shortage.
Industry Recognition
Countree Food's beetroot products have earned recognition from other leading global retailers and distributors, including Sysco and Woolworths, further validating the quality and reliability that supported the successful Coles partnership. As a trusted canned beets manufacturer, Countree maintains consistent quality across both retail and foodservice channels.
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Contact Our TeamFuture Capacity Expansion
Demonstrating long-term commitment to beetroot category leadership, Countree Food is currently developing a new beetroot processing facility in Inner Mongolia, enhancing future production capacity and further strengthening supply chain resilience for retail partners like Coles. Countree Food will provide updates on the facility's progress.
For more information about Countree Food's facility expansion plans, see Upgrading Old Factories and Adding Two New Ones.
Seasonal Procurement Intelligence
Reflecting Countree Food's commitment to transparency and partner education, the company provides strategic insights on beet crop season timing that influence optimal procurement planning:
Primary Harvest Window
MayJuneJuly
Secondary Harvest Window
NovemberDecember
A Partnership Built on Production Excellence
The successful collaboration between Coles and Countree Food demonstrates the critical importance of partnering with production specialists who offer both extensive category knowledge and manufacturing scale. As a leading canned beets factory, Countree combines product excellence with supply chain agility—capabilities that prove essential during market disruptions.
For retailers seeking customized canning beets solutions or reliable supply partnerships, Countree Food offers both standard and tailored options supported by comprehensive production capabilities and quality assurance systems.
This case study was prepared by the Countree Food Global Marketing Team based on verified partnership data and client testimonials.
