In the competitive global food marketplace, partnerships between leading suppliers and major retailers are built on trust, quality, and reliability. Countree Food's recent collaboration with Japanese retail giant AEON exemplifies how a strong brand system, internationally recognized quality standards, and category leadership create successful, timely retail solutions.
1Partnership Spotlight
When AEON Japan sought a dependable supplier for premium canned white asparagus for their 2023 market offerings, they turned to Countree Food. This decision recognized Countree's established reputation and its position as the No.1 canned asparagus producer/packer/factory in the global market.
The collaboration centered specifically on Countree's own branded 370ml canned white asparagus spears, targeting the crucial 2023 asparagus crop season. Leveraging Countree's efficient supply chain management and production excellence, the products were successfully delivered for shelf placement by June 2024, at the peak of the season's freshness.
2International Quality & Brand Reputation
AEON's rigorous supplier qualification process was significantly accelerated due to Countree Food's comprehensive portfolio of internationally recognized certifications and its strong brand reputation. This included:
BRC (British Retail Consortium) certification
IFS (International Featured Standards) certification
HACCP (Hazard Analysis Critical Control Point) systems
BSCI (Business Social Compliance Initiative) certification
ISO9001 quality management certification
ISO22000 food safety management certification
This robust quality assurance framework, combined with trust in the Countree brand, provided immediate confidence, allowing the partnership to proceed rapidly and capitalize on the critical asparagus crop season timing for shipment and retail launch.
3Global Market Leadership
As the top canned asparagus producer globally, Countree Food brings unparalleled export scale and production capabilities. Founded in 2000, the company exports premium canned products to over 60 countries and regions, serving major markets across North America, Europe, Australia, and Asia.
Countree's Non-Stop automated production lines featuring advanced sterilization technology ensure the consistency, reliability, and competitive pricing demanded by top-tier retail partners like AEON.
4Comprehensive Product Range
The partnership grants AEON access to Countree Food's extensive product portfolio, establishing Countree as a comprehensive asparagus supplier offering a full range of specifications:
Product Varieties
Packaging Options
Flavor Profiles
This diverse range allows partners like AEON to strategically manage their asparagus category while relying on a single, expert canned asparagus supplier.
5Market-Specific Adaptability
Japanese Market Success
Countree Food demonstrates keen adaptability to regional preferences. The popularity of their unique pickled white asparagus (314ml) in the Japanese market is a testament to their tailored formulations.
European Market Experience
OUR experience supplying Grilled green asparagus spears (370ml) for private label programs to leading German retailers highlights their flexibility in meeting diverse market requirements.
6Strategic Procurement Intelligence
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View Our Complete Product Range7A Partnership Delivering Value
The successful AEON-Countree Food collaboration showcases the power of combining global quality certifications, category leadership, a trusted brand, and a comprehensive product offering. As demand for premium vegetable products grows, this partnership positions both companies to deliver exceptional value to the Japanese market.
