The canned peach market is reliable. It's also stuck. Consumers still want peach. But the tin opener, the bowl, the dripping syrup — that whole ritual doesn't fit the way people eat today. In Europe and North America, the single-serve snack category has grown consistently for years. Fruit cups, squeeze pouches, individually wrapped portions — the demand for real fruit in a convenient format is there. The question is who fills it with something worth stocking.
We started seeing the answer in China.
The Signal We Followed
China's bulk snack retail sector — think large-format snack stores selling individually portioned products by weight or unit — has exploded over the past few years. What's interesting isn't just the growth. It's what it revealed about consumer behaviour.
Even established products like Oreo started breaking into single-serve portions to fit this channel. The message was clear: consumers want the product, but they want it in a size and format that fits their life. Canned fruit was no exception — but the tin was the problem.
We looked at fruit cups. We looked at squeeze pouches. Then we decided to do something more specific: take the yellow peach half — the whole thing, intact — and make it portable.
That's Peach Pocket.
What It Is
Peach Pocket is a single-serve sealed pouch containing one whole yellow peach half. No tin opener. No spoon. No mess. Tear to open, eat directly, done.
The fruit is the same yellow peach Countree has grown and processed for over 25 years — sourced from its own plantation base, processed on fully automated lines within hours of harvest, fully traceable from farm to pouch. The difference is the format.
Clean Ingredient List
Yellow peach, concentrated pear juice, Vitamin C, concentrated lemon juice. Rich in Vitamin C at 261 mg per 100 g. No artificial colours, flavours or preservatives.
Shelf-stable for convenience — but Countree recommends chilled display for optimal texture. Cold, the fruit firms up and the flavour concentrates. It's a natural fit for the growing chilled snack fixture in European grocery retail, and a straightforward way to differentiate within a category that hasn't changed much in decades.
Four Formats. Every Channel.
We've built Peach Pocket in four packaging formats:
Peach Pocket
Peach Bag
Peach Box
Peach Tub
Each format is designed for a specific channel and display context. Private label is available across all four.
Who We Are Now
Countree has been supplying yellow peach to the world's leading retailers for over two decades — Tesco, Kroger, Lidl, Woolworths, and Kraft Heinz among them. The company holds IFS Higher Level, BRC A+, FDA, HACCP, KOSHER and BSCI certifications, with a supply chain that is fully vertically integrated: own orchards, own factories, full quality control at every stage.
Peach Pocket is built on that same foundation. The fruit didn't change. The format did.
Where We Are Now
Ready to bring Peach Pocket to your shelves?
Either way — sampling under the Countree brand or private label — the next step is simple.
Request a SampleA Format Built for How People Snack Now
Peach Pocket showcases the power of combining a trusted 25-year fruit supply chain with a format designed for today's single-serve snack channel. As demand for convenient, real-fruit snacking grows, this launch positions Countree to bring the yellow peach category into the modern retail aisle.
